ON PUBLIC AFFAIRS
- Reputation is everything. As trusted counselors to high-level executives and officials, our advice is research-based, experience-driven, and direct.
- We’ve worked in government and outside of government. We know the rules of the game in each sector, and the best ways to make them work together.
- Social media is redefining political and public policy campaigns. ASG and its partners are ahead of that curve.'
- Public-private partnerships are our specialty – and they are changing the landscape of public policy, especially as governments tighten their belts.
EXAMPLES OF WORK IN PUBLIC AFFAIRS
We worked with the Community Foundation of New Jersey to effectively communicate the results of a Boston College study on wealth migration to diverse audiences.
Visit Community Foundation of New Jersey
For Integrity Health we designed a positioning strategy that showcased and earned third-party validation of their key brand propositions: early care and transparency.
Visit Integrity Health
Two of our associates have managed successful Congressional campaigns, utilizing innovative, grassroots technologies and delivering large margins of victory.
We handle all press, communications, and political activities for a former governor and Cabinet Secretary, including writing and placing op-eds in major outlets.
We coordinated the media roll-out and national book tour for Rutgers University Press’s Governor Tom Kean: From the New Jersey Statehouse to the 9-11 Commission.


We developed all communications materials and handled strategic partnerships for the Mayors Wellness Campaign, a statewide effort to enact active-living programs at the municipal level.
Visit Mayors Wellness Campaign
We worked with the gentleman who foiled the terror plot at Fort Dix, rolling out his story in a careful and deliberate way, and preparing him for an intense week of media interviews.





